Remember when the Internet was free? Small and large companies alike had the same chance of their web sites being found on the Internet. The playing field was level; money had no influence on search engine results. Over time capitalism crept in and search engines tried to find a way to become profitable, charging for favorable positioning and/or inclusion. Industry2Industry.com does not charge to be listed or accept money for preferred positioning.

Most major search engines attempt to index sites on every topic imaginable. Each time a user performs a search, the engine relies on a ranking system to determine which sites have more relevancy and quality. Both relevancy and quality are issues. Typically, the broader the search engine, the less relevant the search results will be. The search results pages tend to be cluttered with sites that have nothing to do with industry. They are also diluted with directories, trade publications and associations that are able to attain high rankings due to the size of their sites and linking schemes. Industry2Industry.com is a specialized industrial search engine that delivers nothing but relevant industrial results.

What about industrial directories? These directories do not operate like true search engines. A search engine can deliver results with one click of the mouse. Directories require the user to repeatedly select from a list of headings until arriving at the desired results page. This usually means multiple steps for the user that can be both frustrating and a waste of time. Industrial directories usually charge for representation in their database and sell preferred positioning or advertising at great expense. Industry2Industry.com is a true search engine delivering results in a single click and does not charge to be listed.

Industry@Industry.com recognized these problems and decided to create a free-to-list search engine specifically for industrial companies that provide products and services. By filtering out the non-industrial providers and directories, trade publications, and associations, Industry2Industry.com delivers quality search results for industrial buyers. The database is not influenced by money; hence it is a level playing field for all companies in the database.

Industry2Industry.com offers industrial buyers a platform to search for quality goods and services. Removing listing fees provides buyers with a more complete database and gives all industrial companies an opportunity to be represented, not just those with large budgets. The "recommend this vendor" feature and the rating system affords industrial buyers the opportunity to voice their satisfaction with specific companies. These tools provide buyers with valuable information when specifying products.

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